Guido Lang, Ph.D.

Tagline:Academic Entrepreneur

New York, NY, USA

personal photo of Guido Lang, Ph.D.

About

Dr. Guido Lang is an academic entrepreneur. He has over 20 years of experience developing and managing digital products in several B2B verticals, most recently as Co-Founder and Chief Technology Officer of Medaflo, a medical inventory and vendor management platform. As Professor of Business Analytics & Information Systems at Quinnipiac University, Dr. Lang founded the university's App Development Lab and served as a founding board member of the Center for Innovation and Entrepreneurship. Dr. Lang's research aims to close the digital skills gap by studying what and how digital skills should be taught in higher education. His research has won numerous awards and has been published in dozens of peer-reviewed articles including in Decision Support Systems, Information Technology and Management, International Journal of Human Resource Management, International Journal of Information Management, Journal of Computer Information Systems, Journal of Information Systems Education, and Journal of Research on Technology in Education.

Education

  • Doctor of Philosophy (Ph.D.)

    from: 2008, until: 2012

    Field of study:Information SystemsSchool:City University of New YorkLocation:New York, NY

  • Visiting Student (Summer School)

    from: 2006, until: 2006

    Field of study:Asian StudiesSchool:University of Hong KongLocation:Hong Kong

  • Master of Science (M.S.)

    from: 2005, until: 2007

    Field of study:Information SystemsSchool:University of Bern

  • Visiting Student (Summer School)

    from: 2005, until: 2005

    Field of study:Corporate FinanceSchool:Harvard University

  • Bachelor of Science (B.S.)

    from: 2001, until: 2004

    Field of study:ManagementSchool:California State University, Long Beach

Academic Experience

  • Professor of Business Analytics & Information Systems

    from: 2022, until: present

    Organization:Quinnipiac UniversityLocation:Hamden, CT

    Description:

    Teaching undergraduate and graduate courses in Business Analytics and Information Systems. Conducting research on digital skills.

  • Associate Professor of Computer Information Systems

    from: 2018, until: 2022

    Organization:Quinnipiac UniversityLocation:Hamden, CT

  • Assistant Professor of Computer Information Systems

    from: 2012, until: 2018

    Organization:Quinnipiac UniversityLocation:Hamden, CT

  • Research and Teaching Assistant

    from: 2008, until: 2012

    Organization:Baruch College, City University of New YorkLocation:New York, NY

    Description:

    Taught computer information systems courses and conducted doctoral research.

  • Research and Teaching Assistant

    from: 2006, until: 2008

    Organization:University of BernLocation:Bern, Switzerland

    Description:

    Managed the Technologiezentrum Wirtschaftsinformatik, a university-affiliated think tank, which provides IT research, consulting, and training services. Planned and executed research projects and organized conferences to share findings.

Professional Experience

  • Visiting Researcher

    from: 2019, until: 2020

    Organization:UNESCOLocation:Paris, France

    Description:

    Conducted research on the digitalization of economies and implications for skills demands and technical and vocational education and training (TVET) systems. Undertook statistical and analytic work at regional, national, and global levels covering a wide range of issues related to labor market functioning and dynamics including labor force characteristics, employment, underemployment and unemployment, work patterns, economic and social issues, etc.

  • Co-Founder and Chief Technology Officer

    from: 2015, until: present

    Organization:MedafloLocation:New York, NY

    Description:

    Medaflo is the leading medical inventory and vendor management platform. For healthcare providers, Medaflo ensures regulatory compliance, improves administrative efficiency, and reduces vendor risks. For medical vendors, Medaflo helps medical vendors gain trusted clinic access, optimize product supply, and enhance sales calls.

  • Co-Founder and VP, Business Development

    from: 2010, until: 2013

    Organization:MintRightLocation:New York, NY

    Description:

    MintRight is a global e-book distribution platform. We help publishers navigate the evolving e-book marketplace by handling all legal, technical, and administrative aspects of managing global retail partnerships.

  • Co-Founder and Managing Partner

    from: 1999, until: 2004

    Organization:1ZWO Web DesignLocation:Düsseldorf, Germany

    Description:

    1ZWO is a full-service web development agency. We build custom websites and web applications for small and medium-sized businesses.

Publications

  • Large Language Models as AI-Powered Educational Assistants: Comparing GPT-4 and Bard for Writing Teaching Cases

    Journal ArticlePublisher:Journal of Information Systems EducationDate:2024
    Authors:
    G. LangT. TriantoroJ. Sharp

  • Micro-Credentials in US Higher Education: An Empirical Analysis

    Journal ArticlePublisher:Information Systems Education JournalDate:2023
    Authors:
    G. LangJ. Sharp

  • Coding Bootcamp Satisfaction: A Research Model and Survey Instrument

    Journal ArticlePublisher:Information Systems Education JournalDate:2022
    Authors:
    G. LangJ. Sharp

  • Upskilling and Reskilling for the Future of Work: A Typology of Digital Skills Initiatives

    Journal ArticlePublisher:Information Systems Education JournalDate:2022
    Authors:
    G. LangT. Triantoro

  • The Unique and Common Effects of Emotional Intelligence Dimensions on Job Satisfaction and Facets of Job Performance: An Exploratory Study in Three Countries

    Journal ArticlePublisher:The International Journal of Human Resource ManagementDate:2022
    Authors:
    C. SchlaegelR.L. EngleG. Lang

  • Curriculum? Shmurriculum! The Relationship Between Major Curriculum Characteristics and First-Year Earnings for Information Systems Graduates

    Journal ArticlePublisher:Information Systems Education JournalDate:2021
    Authors:
    G. LangJ. Sharp

  • Personality and Games: Enhancing Online Surveys Through Gamification

    Journal ArticlePublisher:Information Technology and ManagementDate:2020
    Authors:
    T. TriantoroR. GopalR. Benbunan-FichG. Lang

  • Information Systems Curriculum versus Employer Needs: A Gap Analysis

    Journal ArticlePublisher:Information Systems Education JournalDate:2019
    Authors:
    L. LeonardK. JonesG. Lang

  • Would You Like to Play? A Comparison of a Gamified Survey with a Traditional Online Survey Method

    Journal ArticlePublisher:International Journal of Information ManagementDate:2019
    Authors:
    T. TriantoroR. GopalR. Benbunan-FichG. Lang

  • Can Personalized Nudges Improve Learning in Hybrid Classes? Experimental Evidence from an Introductory Undergraduate Course

    Journal ArticlePublisher:Journal of Research on Technology in EducationDate:2018
    Authors:
    S. O'ConnellG. Lang

  • Using Learning Journals to Increase Metacognition, Motivation, and Learning in Computer Information Systems Education

    Journal ArticlePublisher:Information Systems Education JournalDate:2018
    Authors:
    G. Lang

  • Information Sharing Increases Drug Sample Inventory Management Efficiency in Healthcare Clinics: Evidence from a Quasi-Experiment

    Journal ArticlePublisher:Journal of Information Systems Applied ResearchDate:2018
    Authors:
    G. LangR. Chahal

  • Desired Skills for Entry Level IS Positions: Identification and Assessment

    Journal ArticlePublisher:Journal of Computer Information SystemsDate:2018
    Authors:
    K. JonesG. LangL. Leonard

  • Agile in Teaching and Learning: Conceptual Framework and Research Agenda

    Journal ArticlePublisher:Journal of Information Systems EducationDate:2018
    Authors:
    J. SharpG. Lang

  • Agile Learning: Sprinting Through the Semester

    Journal ArticlePublisher:Information Systems Education JournalDate:2017
    Authors:
    G. Lang

  • The Role of External and Internal Signals in E-Commerce

    Journal ArticlePublisher:Decision Support SystemsDate:2016
    Authors:
    T. MavlanovaR. Benbunan-FichG. Lang

  • The Relative Efficacy of Video and Text Tutorials in Online Computing Education

    Journal ArticlePublisher:Information Systems Education JournalDate:2016
    Authors:
    G. Lang

  • Learning Styles, Online Content Usage and Exam Performance in a Mixed-Format Introductory Computer Information Systems Course

    Journal ArticlePublisher:Information Systems Education JournalDate:2015
    Authors:
    G. LangS. O'Connell

  • Learning about Learning about Learning: Insights from a Student Survey in a Hybrid Classroom Environment

    Journal ArticlePublisher:Issues in Information SystemsDate:2015
    Authors:
    G. LangS. O'Connell

  • The Effect of Positive and Negative Signals on Perceived Deceptiveness of Websites in Online Markets

    Journal ArticlePublisher:Journal of Theoretical and Applied Electronic Commerce ResearchDate:2015
    Authors:
    T. MavlanovaM. KoufarisR. Benbunan-FichG. Lang

  • Addressing the 21st Century Paradox: Integrating Entrepreneurship in the Computer Information Systems Curriculum

    Journal ArticlePublisher:Information Systems Education JournalDate:2015
    Authors:
    G. LangJ. Babb

  • In the Know: Desired Skills for Entry-Level Systems Analyst Positions

    Journal ArticlePublisher:Issues in Information SystemsDate:2015
    Authors:
    G. LangK. JonesL. Leonard

  • Perceptions and Use of Anonymous Communication Across Cultures

    Journal ArticlePublisher:Journal of International Technology and Information ManagementDate:2015
    Authors:
    G. LangR. SubramanianT. Mavlanova

  • Working with Real Companies, Making a Real Impact: Student Perspectives on the Google Online Marketing Challenge

    Journal ArticlePublisher:Information Systems Education JournalDate:2014
    Authors:
    G. LangW. Ceccucci

  • Clone Yourself: Using Screencasts in the Classroom to Work with Students One-on-One

    Journal ArticlePublisher:Information Systems Education JournalDate:2014
    Authors:
    G. LangW. Ceccucci

  • The Use of Social Media in Disaster Situations: Framework and Cases

    Journal ArticlePublisher:International Journal of Information Systems for Crisis Response and ManagementDate:2010
    Authors:
    G. LangR. Benbunan-Fich

  • Virtual Worlds Research: A Conceptual Primer

    Journal ArticlePublisher:Journal of Electronic Commerce ResearchDate:2008
    Authors:
    M. FetscherinC. LattemannG. Lang

  • Virtual Customer Integration in New Product Development

    Journal ArticlePublisher:E-Business ReviewDate:2008
    Authors:
    G. LangM. FetscherinC. Lattemann

  • Kundenintegration zur Produktentwicklung in Virtuellen Welten: Eine Bestandsaufnahme in Second Life

    Journal ArticlePublisher:HMD Praxis der WirtschaftsinformatikDate:2008
    Authors:
    C. LattemannM. FetscherinG. Lang

Presentations

  • A Comparative Analysis of Large Language Models for Writing Teaching Cases

    Date: Nov 2023

    Event name: ISCAP Conference .Location: Albuquerque, NM .

    Description:

    Lang, G. and Triantoro, T. and Sharp, J.H.

  • Quo Vadis, Micro-Credentials? An Empirical Analysis of Micro-Credentials in US Higher Education

    Date: Nov 2022

    Event name: EDSIG Conference on Computing Education .Location: Clearwater Beach, FL .

    Description:

    Lang, G. and Sharp, J.H.

  • IS 2020 and a Snapshot of the Current State of Systems Analysis and Design Courses

    Date: Dec 2021

    Event name: AIS SIGEd International Conference on Information Systems Education and Research .Location: Austin, TX .

    Description:

    Sharp, J.H. and Lang, G.

  • No Pain, No Gain? Factors Driving Coding Bootcamp Satisfaction

    Date: Nov 2021

    Event name: EDSIG Conference on Information Systems and Computing Education .Location: Washington, DC .

    Description:

    Lang, G. and Sharp, J.H.

  • Preparing for the Future of Work: Towards a Typology of Digital Skills Initiatives

    Date: Nov 2021

    Event name: EDSIG Conference on Information Systems and Computing Education .Location: Washington, DC .

    Description:

    Lang, G. and Triantoro, T.

  • Curriculum? Shmurriculum! The Relationship Between Major Curriculum Characteristics and First-Year Earnings for Information Systems Graduates

    Date: Nov 2020

    Event name: EDSIG Conference on Information Systems and Computing Education .Location: Virtual .

    Description:

    Lang, G. and Sharp, J.H.

  • Gamification in Online Surveys. Cross-Cultural Study

    Date: Jan 2020

    Event name: Special Joint Conference of the Academy of International Business (AIB) Africa and AIB US-Northeast Chapters .Location: Nairobi, Kenya .

    Description:

    Triantoro, T. and Gopal, R. and Benbunan-Fich, R. and Lang, G.

  • Play My Game. A Gamified Approach for Creating Surveys

    Date: Sep 2019

    Event name: 30th Annual Conference for the International Information Management Association .Location: New Rochelle, NY .

    Description:

    Triantoro, T. and Gopal, R. and Benbunan-Fich, R. and Lang, G.

  • Does Gamification Enhance Survey Outcomes?

    Date: Jun 2019

    Event name: Statistical Challenges in Electronic Commerce Research .Location: Hong Kong, China .

    Description:

    Triantoro, T. and Gopal, R. and Benbunan-Fich, R. and Lang, G.

  • Information Systems Curriculum versus Employer Needs: A Gap Analysis

    Date: Oct 2018

    Event name: EDSIG Conference on Information Systems and Computing Education .Location: Norfolk, VA .

    Description:

    Leonard, L. and Jones, K. and Lang, G.

Skills

  • Digital Strategy
  • Entrepreneurship
  • Product Development
  • Business Development
  • Strategic Partnerships
  • Market Research
  • Competitive Analysis
  • Analytics
  • Business Intelligence
  • Data Analysis
  • Project Management
  • Product Management

Certifications

  • Certified Scrum Product Owner® (CSPO®)

    Issue date: Mar 2024,

    Issued by: Scrum Alliance .